Your entire business needs to start with a WHY.

To build an everlasting business, one that will survive ups and downs in the economy, you need to create a community around your WHY.

This WHY is your mission. Why do you open the doors to your business every day? Why do you certain materials in your products? Why do you design your products differently than others? Why do you provide your service different from other services?

If your answer to any one of the above is for the money, customers will not follow you or your business for your desire for money. Unless, of course, your business is to show or help your customers make money.

People want to follow other people and businesses that have a purpose similar to their own beliefs. Firms without a WHY,  without a goal, will create products that customers might not want. Customers wrongly by based on price or maybe a couple of features.

Selling on Price.

Once the market catches up to that original business, it will only be a price war to the bottom.

Price wars are stressful and not a good way to do business.

That’s why I want to help people find their WHY.

If you base your entire business around a product feature which fails to inspire or an upgrade that doesn’t work correctly, customers will drop like flies.

Having that core belief system means you can build and sell anything, as long as it matches your core belief.

My goal, my mission, is to help people find their core belief and write a sales message that conveys that belief to customers.

I believe everybody has a WHY. Sometimes companies cover this up and dilute their message through all the media and the day-to-day stuff that goes on in business.

But at the end of the day, everybody has a core WHY to their life and their business.

Let’s look at some examples of WHY.

Apple’s WHY.

Apple computers Steve Jobs had a strong WHY. He wanted to build great products that were innovative, easy-to-use and would change the world. Jobs had his WHY. When Apple forced him out, the company tanked.

Steve Jobs came back and re-created the company with his own belief. Created a tribe of loyal followers. Then built the company back up into one of the largest companies in the world.

He did this with a core mission and a strong WHY.

Apple built a strong following for their products. Other manufacturers can and have come out with better products which can’t compete with the iPad, the iPhone, or Mac computers.

Other companies like Compaq, Dell, and Hewlett-Packard have either come and gone or failed to create as much of an iconic business Apple.

Companies with far better products will wither away and die while Apple will always live strong. And it is because of their WHY. Jobs infused this into the Apple culture.

Starbucks WHY.

Let’s look at another company. Starbucks coffee started out being a coffee shop purchased by Howard Schultz.

Through his beliefs, Schultz created a global coffee organization.

Schultz left the company, and the company started to slide. Schultz was then brought back to revive it. Shultz had a vision that he built from when he bought that first coffee house.

Once he brought that belief system back, the company flourished.

Your WHY.

If you want to get started on finding your WHY to build your business into the icon of its industry, then contact me now.

I will help you find your WHY and create a strong sales message for your brand that people can align themselves with.

Even if you’ve had a business that has been around for years and you don’t have a WHY it is never to late to get started building your iconic brand.

Let your business be the next Apple, Starbucks, or Nike.

With a powerful WHY; you will

• Create a firm employees connect with and take pride in.
• Have customers that will stand by you even through the fiercest storm.
• Enjoy working in your business because it embodies everything you believe.

That is why creating a belief system and creating a tribe of loyal, consistent customers is so powerful.

If you want to contact me to start finding you’re ‘why’ by phone … my number is 608-561-8691.

If you like to send me an email, it is kev@kevinkatzenberg.com.

Thank You,

Kevin Katzenberg