I’ve heard a ton of tricks to try and game every social media platform around. Everyone wants more traffic. Many are willing to risk banishment and even social media site shut down to get more eyes … [Read more...]
Five Things Businesses Do Wrong with Their Online Marketing
And, I need to add, are in denial about. First, Speaking to Your Customer. Most businesses say they know who their customer is, I find too many don’t. Many think their customer is like they are or … [Read more...]
A Restaurant Email Campaign to Build an Audience
Recently I began an email campaign for a restaurant. I was told by many that nobody wants to read email anymore. They said it was all about design and quick, punchy sound bites as text. People said … [Read more...]
My First Book
Hey, I finally got my opus off my hard drive. It's my first book out and published in the world. What a relief. It came to life in November 2012 on a weekend whim. You may know how it is; you get up … [Read more...]
Business or Product Repositioning
Do you feel you’re getting lost in the vast ocean of your market? Look at all the competition out there nowadays. Businesses are struggling for eyeballs and attention. Repositioning Sometimes the … [Read more...]
Email to Revive the List
A Sample email I did for a company selling high-end presentation software to schools. This is used to reenergize their list which hasn't been contacted in a while. I took a totally different … [Read more...]