I wrote some copy for a gaming company for some of their dart board bundles. I had a 200 word constraint on the main body of text and the guidelines they sent me told me to concentrate of features of … [Read more...]
Case Studies, The New Sales Letter of The Smart Marketer
I read a report recently, conducted by Demand Gen Report, where they claim an astounding “73% of respondents viewed a case study during their research.” I see this as a signal that people … [Read more...]
A Simple Understanding of NLP & NLG to make You Fluid When Talking About Artificial Intelligence
This is a sample article I did for a company, but this exact article was never published. So, I decided to post it here as an example of my reach as a writer. “Artificial intelligence will reach … [Read more...]
Is Your Company Missing Out on What White Papers Have to Offer?
According to an article at Forbes.com 82% of B2B buyers used white papers to help them make buying decisions. The way I read the article, white papers appear to be the most impactful form of content … [Read more...]
Is Your Company CMMS Stuck in the Stone Ages?
Back in the nineteen eighties when my father was in the power and maintenance division in a local hospital, PM’s were handled manually. Each piece of equipment had a maintenance card. Each employee in … [Read more...]
Blogging for Eyeballs or Blogging for SEO Crawlers
Man, some days it’s like gouging my eyes out with a spoon. Had I known it would be this tough sometimes, I would have stayed working as a fabricator. The burns from molten metal, welding bee-bees … [Read more...]