When I first heard about these principles, I was in my thirties. It was so obvious, yet I found myself cheering, “Yes, I get it.” I needed to hear it for me to resonate with it. It started out to be … [Read more...]
Has Trapping the Customer Become Business as Usual?
I take a right and head up the block. Driving past, I don’t see any sign with exterior price signs commonplace on other car washes around the city. It was a beautiful day, so as I was driving past, I … [Read more...]