About Me

After spending the first half of my working life in the technology, manufacturing, and industrial worlds, I made the transition to freelance writer gradually. Initially, it was a part-time venture helping local industrial businesses with marketing and their online presence. Now I am a full-time technical writer for Generac Power Systems.

I still spend my off time helping various types of industrial, manufacturing, and technology businesses drive more traffic and sales through their content marketing strategy. I think I have a pretty keen eye for marketing strategy as well as an interest in learning about all types of business models. I feel like it gives me an advantage over other strictly ‘content writers.’

Writing good content isn’t just about SEO. It’s also knowing the frame of mind of the prospect when they read the content and understanding what previous interactions they’ve had with the clients marketing. It’s as much about context as it is about content.

In the off hours, when the keyboard isn’t clicking, I enjoy travel and diving head first into the foodie culture wherever I find myself in life.

Check out some of my blog articles or work samples linked in the header to get a better idea of some of my writing.

Connect on Linkedin at https://www.linkedin.com/in/kevinkatzenberg/

Visit the other blog.

This a blog in the auto racing technical niche http://hogantechnologies.com.

Be safe,

Kevin