Recently I began an email campaign for a restaurant. I was told by many that nobody wants to read email anymore. They said it was all about design and quick, punchy sound bites as text. People said your audience doesn’t have the attention span to sit and read the traditional email.

After a couple of weeks of ever-increasing open rates and shares, along with some people coming in the restaurant and talking about the email they received, I think my campaign is a success.

Here are a couple of the emails.

What is Food to You?

A Good Meal is Nourishment … Entertainment, a Gathering of Friends.

I sometimes stand at the entrance of the dining area and look out across the floor.
I see the laughing smiling faces enjoying their meal.

Now, I believe food means something different for everyone.
Some eat to live and others, like my self, live to eat.

I see families laughing and telling the stories of their day. The meal becomes a family reunion of sorts. I’ve heard of studies which say families that eat at least one meal a day together have fewer problems and are closer than ones that never share a common table.

I see other groups of friends unwinding after a long week of work, drinking, laughing and carrying on. To some, a good meal together with friends is a stress reliever; others are looking to take their minds off their problems if only just for a minute.

Other tables are lovers gazing into each other’s eyes as they slowly move through their meal;  distracted only briefly from the gaze of their love between bites. For them, the meal is a courtship or a simple strengthening of the bond of love.

Everyone’s here for different reasons.
And, the meal means something different for everyone.
But, whatever your reason you have for joining us, we want to give you every bit the experience you expect.

In the end, the one common denominator is the food. People sitting around a communal table just sharing.
On the menu is something to make everyone’s experience what they want it to be.

Here with your family? Maybe a fish fry or some comfort food classics. Enjoy some baby beef liver and Bacon served with sautéed onions (so tender you can almost cut it with your fork).

Blackened Chicken Fettuccine Alfredo (a healthy portion served with beautiful slices of lightly toasted bread).

Here with friends? Enjoy yourself a frosty cold beer, a bountiful full body wine while laughing and cleaning off a full plate of BBQ Ribs (so tender they drip off the bone; smothered in a decadently delicious sauce you’ll feel guilty for enjoying).

Or, our Five Colossal Shrimp battered in our secret light beer batter then fried to perfection and served while still piping hot (cool it just before tasting in our homemade smooth yet tangy shrimp sauce).

Here with your love? Don’t hold back! With the love of your life, you deserve one of our signature steaks. Our almost indescribably scrumptious 20oz. Bone in Ribeye paired with a perfect twice baked potato (done to utmost perfection to the temperature of your choice); A fantastic cut of a 14oz New York Strip (with a side of garlic mashed or, my favorite, blue cheese potato salad); a perfect match to a perfect night with your love.

Missed our last week’s news about being voted one of the best fish fry’s in southeastern Wisconsin? You can see it here on our website:

http://towertonight.com/we-were-voted-one-of-the-best-fish-frys/(not a valid link)

This week on Saturday night we are host to the fantastic sounds of Tommy Blood followed on March 14th by Larry Lynne Band.

Have a wonderful weekend of food, entertainment and fun with all of us at Diamond Jim’s Tower Restaurant and Bar.

A Special Sweet Treat Just For You!

Words can not explain Sue’s banana cream pie, but I’ll give it a try.

Did I tell you we were voted one of the top 16 fish fries in southeastern Wisconsin?

WISN Channel 12 asked their Facebook fans where they go for the best fish fry.

And, the public responded. Of all the establishments offering the Milwaukee traditional fish fry, Diamond Jim’s Tower Restaurant and Bar were voted one of the sixteen best.

I believe this was the same honor bestowed on Diamond Jim when he was at the helm of the Stonebridge Inn in Hales Corners.

Diamond knows quality and will stop at nothing to bring it to his customers.

If you want to read all about our famous fish fry, you can see it on our website here:

http://towertonight.com/bold-new-quality-fish-fry/

Ok, now about the banana creme pie.

I wrote a post about Sue’s banana cream pie one time when it was a Stonebridge Inn exclusive. Now that Sue is at The Tower, you’re in for quite the treat.
I don’t recall my first time. Something this good gets better the older you get.
When you’re young, you just tear into it without stopping to savor every bit of goodness involved.

I want to share with those that have not experienced it what it’s like.
First, to behold the beauty. You stock the table, taking it in at every angle.

The tantalizing treat piled high with billows of whipped cream sits waiting for you with all its lustrous bliss. The fresh banana filling gently whispers your name.

You reach for your fork with greed in your eyes. The anticipation whips you into a sweating frenzy.
Then the first bite!