My Latest Book is Out

How We Turned a $200 Donation Into $8,000+ in Less Than Four Weeks; Kevin KatzenbergMy New book is out. This is about a fundraiser we put together to help the family of a local race car driver who was killer in an accident.

I wrote it in perspective of an entire step by step plan on what we did to put every aspect together.

The table of contents will give you a good idea on what is all included.

Preface …………………………………………………………… 7

Chapter 1: The Initial Plan ……………………………….. 12

…………………………………Event Demographic Targeting

………………………………………………Targeting Examples

……………………………………………………….News Jacking

………………………………………………………..Size of Event

……………………………………………..Other Sizing Factors

………….Multiple Entertainment and Revenue Streams

……………………………………………The Casino Gambling

…………………………………………………The Silent Auction

………………………………….Started Silent Auction Online

……………………………………………………………The Raffle

…………………………………………………The 50 / 50 Raffle

…………………………………………..Assembling The Team

Chapter 2: Finding Contributions ………………………. 39

……………………………….Leveraging Your Relationships

………………………………..Businesses Are Your Best Bet

………………………….Businesses We Targeted and Why

……………………………………..Friends Inside a Company

……………………………Cash Contributions to Buy Prizes

………………………………Query Letters to Get Donations

………………………………………………………..Gatekeepers

Chapter 3:Getting The Word Out ………………………. 52

……………………………………………………..Word of Mouth

………………………………………………………………….Flyers

…………………………………………………………The Internet

………………………………………………………..Social Media

…………………………………….Facebook Pages or Events

…………………………………..Setting Up Facebook Pages

…………………………………Setting Up a Facebook Event

…………………………………Setting Up a Specific Website

………………..Putting Up Pages on Other Peoples Sites

……………………Keeping People Engaged withUpdates

…………………………………………………….Press Releases

………………………………………….Radio and Other Media

……………………………………………………Paid Advertising

Chapter 4: Event Day ……………………………………… 81

………………………………….Setting Up the Silent Auction

…………………………………………Running 50 / 50 Raffles

………………………………………..Running General Raffles

………………………………………………….Taking Payments

………………………………………………Taking Credit Cards

…………………………………..Running the Casino Gaming

………………………….Setting Up What Prizes Go Where

Chapter 5: Hindsight Observations…………………… 107

………………………………………Start Online Auction Early

………………………………………………….Call More People

…..Try to Get as Much Free Media Coverage You Can

……………………Setting Up on Going Revenue Streams

Chapter 6:Summing It All Up …………………………… 119

Appendix ……………………………………………………… 122

I think one of the most important aspects of the book is the “Hindsight Observations” section. Everyone always says “if I knew then what I know now, things would be different.” Well, this entire section is exactly what I know now.

You will learn:

  • How to assemble a skilled team of volunteers so you don’t have to do

    all the work yourself. (Page 33)

  • How to find the perfect match of product and service contributors and

    how to turn their donations into cash. (Page 39)

  • Tricks and techniques to get past the road blocks and talk to the

    decision maker in companies you’re targeting for donations. (Page 47)

  • The most powerful ways to use the internet to draw people to your

    event. (Page 54)

  • Getting your local event onto the nightly news or other major media

    sources. (Page 73)

  • Different revenue generating techniques you can easily implement all

    at the same time and how to gain the best results. (Page 88)

  • Hindsight observations they learned to make your event more

    successful. (Page 107)

  • How to set up a money generating machine to keep funds coming in

    for years to come. (Page 115) Who is this book written for?

    • People who have found a cause they want to help, but really have no idea where to start.

  • People with a friend or relative suffocating under piles of bills they would like to help, but don’t have enough money thenselves.
  • People who feel strongly about a charity or cause and want to raise money to help them out.
  • People interested in running charity events as a hobby or even starting a small part time business.

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