Author: Kevin Katzenberg

Copywriting for Website Repair

I did a Craigslist ad for fixing non converting … bad websites. The truth is,  the biggest secret to fixing a website is the content and the copywriting. You can have the flashiest, glitziest, most glamorous website on the web … if the copy is not good and it doesn’t charge the customer … it won’t convert. This is the second edition … the first one I did wasn’t really that hot. This one seems to work pretty good. I’ll share more once I get more data.     Sick and Tired of That Costly Website Not Living up...

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Simple Idea Holding Most Businesses Back … WHY!

Uncovered … One Simple Idea That Holds Businesses Back and Launched Apple to Be a Billion-dollar Company! Your entire business needs to start with a WHY. To build an everlasting business … one that will survive ups and downs in the economy, you need to build a community around your WHY. This WHY is your mission. Why do you open the doors to your business every day? Why do you certain materials in your products? Why do you design your products differently than others?Why do you provide your service different from other service? If your answer to any one...

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Five Essential Business Questions You Need to Answer

Five Powerful Questions You Need to Know the Answer To Before Going Any Further With Your Business   These are business makers or breakers! As you progress through your business there will be several questions you will need to ponder, but these are five essential business questions that are game makers and game breakers.   What Business are you in? You really need to define what business you are in. The more focused this is the easier it is to idealize your message to your customer. Create you elevator pitch. This is a simple one or two line description...

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Wayne Mandic and Nexify Spec Ad

I created this spec magazine article for an Australian CPA. The scope was to create an article with a very slight soft sell. I chose to give a little information away as a method to build rapport. The Idea was to then collect leads and send a hard sell letter to the leads. Here is a link to the PDF as it was originally formatted. Wayne Mandic CPA Copywriting Article   “5 Secrets Successful Accounting Firms Used to Launch Their Businesses to New Levels”   … and how to implement them into your business to do the same!  ...

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Stoneridge Inn Restaurant Web Page

Here is a website page I wrote for a local restaurant. I really wanted to emphasize the service as well as the food because they were taking a beating from some online reviews. I had a little fun with the headline, but the owner didn’t mind. Milwaukee Used Car Salesman Gets Trampled In Stampede By Starving Patrons To The Stoneridge Inn. Milwaukee used car guru turned restaurateur was taken by storm when his new restaurant, Diamond Jim’s Stone Ridge Inn, opened for their first fish fry in November 2001. “Word had gotten around that we were going to have...

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