Author: Kevin Katzenberg

Five Things Businesses Do Wrong with their Online Marketing

Five Things Businesses Do Wrong with their Online Marketing And, I need to add, are in denial about. First, Speaking to Your Customer. Most business say they know who their customer is, I find too many don’t. Many think their customer is exactly like they are or want the same things they want. The message they deliver on their website isn’t aligned with what their customers want. Really think about the product you deliver and have a crystal clear idea who your audience is. If you are targeting business owners, don’t get hung up on technical details. Tell them...

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My Best Fresh Salsa Recipe for the Four Hour Diet

After being on the Four Hour Diet for a year and a half I was getting tired of eating the same old vegetable dishes day after day. So, I began plowing through online recipes looking for some vegetable salads and salsas to spice up the diet. The problem is, most of the recipes I ran into weren’t comparable with the diet. They included dairy, sugar, or some sort of wheat product I couldn’t have. Instead of just leaving out those sometimes essential ingredients, I decided to experiment with my own recipes that fit the diet. I started by looking...

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A Restaurant Email Campaign to Build an Audience

Recently I began an email campaign for a restaurant. I was told by many that nobody wants to read email anymore. They said it was all about design and quick punchy sound bites as text. People said your audience doesn’t have the attention span to sit and red the traditional email. After a couple of weeks of ever increasing open rates and shares, along with some people coming in the restaurant and talking about the email they received, I think my campaign is turning out to be a pretty good success. Here are a couple of the emails. What is...

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My First Book

Hey, I finally got my opus off my hard drive. It’s my first book out and published in the world. What a relief. It came to life in November 2012 on a weekend whim. You may know how it is; you get up one morning with a burst of energy to clean the garage. Then by noon, with everything sitting in the driveway, you decide it may not have been the right decision. Well, I tore into this thing with a gusto unimaginable to any mortal. Then by the third week I began loosing momentum. I kept wanting to...

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Business or Product Repositioning

Business or Product Repositioning Do you feel you’re getting lost in the vast ocean of your market? Look at all the competition out there nowadays. Businesses are struggling for eyeballs and attention. Repositioning Sometimes the best way to solve the problem is to reposition your branding come at the market at a different angle. Repositioning is simply making your business look differently to the consumer. Taking a different mindset approach to your customer. For instance I was on forum the other day and somebody posted a repositioning of a carpet cleaning service. Instead of being considered a carpet cleaner they...

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