Here is a spec ad I created for a peer-to-peer local business network. I saw the ad in a local business newspaper and saw an opportunity to make it much better. Here is the original ad as it appeared in the news paper:   Here is a pdf version of the ad I created:  … [Continue Reading]

Executive Agenda Spec Ad / kevinkatzenberg.com

I did a Craigslist ad for fixing non converting … bad websites. The truth is,  the biggest secret to fixing a website is the content and the copywriting. You can have the flashiest, glitziest, most glamorous website on the web … if the copy is not good and it doesn’t charge the customer … it… [Continue Reading]

Simple signage / www.kevinkatzenberg.com

Give’em a good story in your copywriting and they’ll be eating out of the palm of your hand. Here are couple more ads which I wrote recently. In case you missed the first batch of ads I posted up here, here is a link to make finding them  a little easier. http://kevinkatzenberg.com/love-ebay-copywriting-descriptions/ The top one is… [Continue Reading]

Forum Ads

Hey, I finally got my opus off my hard drive. It’s my first book out and published in the world. What a relief. It came to life in November 2012 on a weekend whim. You may know how it is; you get up one morning with a burst of energy to clean the garage. Then… [Continue Reading]

Kevin Katzenberg Book Cover

Here is a website page I wrote for a local restaurant. I really wanted to emphasize the service as well as the food because they were taking a beating from some online reviews. I had a little fun with the headline, but the owner didn’t mind. Milwaukee Used Car Salesman Gets Trampled In Stampede By… [Continue Reading]

Diamond Jim's Stoneridge Inn / kevinkatzenberg.com

I developed this flyer copy for a remarkable new cleaner I’m marketing … Moms All Natural! Here is a link to the PDF section. Moms Flyer / www.kevinkatzenberg.com  

Moms All Natural Flyer / www.kevinkatzenberg.com

I created this spec magazine article for an Australian CPA. The scope was to create an article with a very slight soft sell. I chose to give a little information away as a method to build rapport. The Idea was to then collect leads and send a hard sell letter to the leads. Here is… [Continue Reading]

Misc advertisements / kevinkatzenberg.com

Facebook Posts to Get You Noticed!   Here are some creative Facebook post I’ve been doing lately for a car lot and a restaurant. To get things noticed in the ad blasted world … Sometimes you just need to push really hard. Everyday I keep pushing  little further and further till I get some push… [Continue Reading]

The Spank Tank / kevinkatzenberg.com

This is another spec ad I created for Nexify and Wayne Mandic. This ad was never fully completed or sent. I believed I was going in the wrong direction, but I thought the headline was pretty good … that’s why I decided to publish it here. Here is the original PDF form that I created… [Continue Reading]

Milwaukee Art Museum / Kevinkatzenberg.com

What does EBay have to do with Alligators, hot dogs, and cheese burgers? Ebay has always had a special place in my heart. I first started using Ebay around about 2000. I had a bunch of used stuff lying around and needed to get rid of it. It was perfect. It was like a rummage… [Continue Reading]

EBay copywriting