I created this spec magazine article for an Australian CPA. The scope was to create an article with a very slight soft sell. I chose to give a little information away as a method to build rapport. The Idea was to then collect leads and send a hard sell letter to the leads. Here is… [Continue Reading]

Misc advertisements / kevinkatzenberg.com

Give’em a good story in your copywriting and they’ll be eating out of the palm of your hand. Here are couple more ads which I wrote recently. In case you missed the first batch of ads I posted up here, here is a link to make finding them  a little easier. http://kevinkatzenberg.com/love-ebay-copywriting-descriptions/ The top one is… [Continue Reading]

Forum Ads

This is another spec ad I created for Nexify and Wayne Mandic. This ad was never fully completed or sent. I believed I was going in the wrong direction, but I thought the headline was pretty good … that’s why I decided to publish it here. Here is the original PDF form that I created… [Continue Reading]

Milwaukee Art Museum / Kevinkatzenberg.com

Here is a spec ad I created for a peer-to-peer local business network. I saw the ad in a local business newspaper and saw an opportunity to make it much better. Here is the original ad as it appeared in the news paper:   Here is a pdf version of the ad I created:  … [Continue Reading]

Executive Agenda Spec Ad / kevinkatzenberg.com

A Sample email I did for a company selling high-end presentation software to schools.  This is used to reenergize their list which haven’t been contacted in a while. I took a totally different approach than the company was currently using. They tried to ‘wow’ people on features and I tried to do more with benefits.… [Continue Reading]

kevinkatzenberg.com / email sample

I did a Craigslist ad for fixing non converting … bad websites. The truth is,  the biggest secret to fixing a website is the content and the copywriting. You can have the flashiest, glitziest, most glamorous website on the web … if the copy is not good and it doesn’t charge the customer … it… [Continue Reading]

Simple signage / www.kevinkatzenberg.com

 Here is a press release I did for a motor sports venue. I received a really good response to it. Racers Unite to Salute Fallen Racing Hero at the Biggest Race of the Year! Friday… Friday… Friday August 17th. Come see the cars and stars of the WDLMA square off in a no holds barred… [Continue Reading]

Hales Corners Reunion Press Release / kevinkatzenberg.com

I developed this flyer copy for a remarkable new cleaner I’m marketing … Moms All Natural! Here is a link to the PDF section. Moms Flyer / www.kevinkatzenberg.com  

Moms All Natural Flyer / www.kevinkatzenberg.com

Hey, I finally got my opus off my hard drive. It’s my first book out and published in the world. What a relief. It came to life in November 2012 on a weekend whim. You may know how it is; you get up one morning with a burst of energy to clean the garage. Then… [Continue Reading]

Kevin Katzenberg Book Cover

What does EBay have to do with Alligators, hot dogs, and cheese burgers? Ebay has always had a special place in my heart. I first started using Ebay around about 2000. I had a bunch of used stuff lying around and needed to get rid of it. It was perfect. It was like a rummage… [Continue Reading]

EBay copywriting